The Weeknd shows off his modelling prowess as he fronts H&M’s new Spring Icons campaign

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Move over David Beckham , there’s a new H&M man in town. Singer The Weeknd is the new face of the high street brand’s new Spring Icons collection.

The Weeknd, aka Abel Makkonen, is the perfect choice for this collection. He’s one of the world’s most celebrated musicians at the moment and he has modern and cool style.

He’s got the whole package – a new and super gorgeous girlfriend Selena Gomez , tonnes of awards and now he’s giving modelling a go.

New girlfriend and fellow musician Selena Gomez
Image credits: FilmMagic

While looking at David Beckham has been lovely on our eyes, this fresh change is welcome.

One of David Beckham's collections at H&M - you're welcome
Image credits: H&M

The Weekend says: “I had a great time selecting my Spring Icons at H&M. I love the mix of urban pieces like bombers with hoodies with tailored shirts and blazers. Every piece is both effortless and fresh which is just how menswear should be.”

Simple tees and smart bombers make up the collection
Image credits: H&M

This sharp new injection of style for H&M isn’t just for the famous. All items have the usual H&M price tag, which is of course kind on the purse strings and is great for every type of man.

Hoody with subtle logo XO
Image credits: H&M

The palette consists of mix and match neutrals, from black and grey to khaki and stone.

Tailored jackets over knits
Image credits: H&M

Whether he fancies a new suit, jumper or just a new t-shirt, there is something for everyone.

This collection will see him through the week to the Weekend.
Image credits: H&M

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